Impressions from Nearshore Nexus 2017, the greatest conference about outsourcing in Latin America
Last week we came back from Silicon Valley after spending two jam-packed days at Nearshore Nexus 2017, an intimate conference organized by Nearshore Americas, an independent online business news provider dedicated to promote the growing IT services from America to the world.
Held at the Google Quad campus, the seventh annual edition drew in over 150 executives from the US and Latin America. The participant’s goal was to meet in a friendly environment and discuss trends and opportunities in the BPO and software outsourcing in Latin America landscape. In this blog post I want to share some impressions from the conference and the overall landscape of outsourcing in Latin America.
UruIT, Nearshore Company of the Year
We went to the conference’s Illuminate Awards, a.k.a.the Oscar’s of Latam outsourcing. It recognizes and rewards Latin American companies, exports agencies and entrepreneurs who fuel the industry year after year.
We are very proud to say that we took home the most significant award of the evening!! Being named “Nearshore Company of the Year” was a great honor! Actually, it recognizes our 10 years of hard work that contributed to the positioning of our continent as an ideal technology companion for US startups and companies that are looking to develop software.
During my brief speech, I mentioned the untapped opportunity that outsourcing in Latin America means for most North American companies. Timezone and cultural proximity are the most common reasons to go to South America. However, I encouraged attendees to learn more about the state of the art talent and availability as further reasons to partner with companies like ours for working on digital transformation initiatives, user experience, machine learning or agile product development.
Google Launchpad Accelerator, a global accelerator for startups
Having Google join the party and speak about its Launchpad Accelerator set the tone for the growth of the entrepreneurship ecosystem beyond US frontiers. It helps entrepreneurs in emerging countries to build and launch their digital startups. It provides an innovative in-person mentoring program, training resources and intelligent investment connections.
Entrepreneurs from 25 countries who are part of the program had the chance to fly to Silicon Valley, the mecca of entrepreneurship, to learn. Google Launchpad Accelerator plans to finish off this year with 40 countries enrolled. By that, it would become the largest startup Accelerator initiative on the planet.
The boom of Latin America’s startup ecosystem
Also during Nexus 2017, we found out that other groups are interested in developing the startup ecosystem in Latin America, such as the recent opening of the 500 startups office in Mexico City. Countries are catalyzing growth by replicating and improving the model developed by Startup Chile, a government program that support national and foreign entrepreneurs. One of them is Ruta N in Medellin, which we decided to use when opening our first Colombian office. Other countries like Uruguay also have Innovation Agency programs to support startup accelerators. Even private companies have been launching their own incubator programs, like Telefonica’s Wayra. Coworking spaces are also booming everywhere, lead by WeWork investments and private endeavors like Sinergia, in Montevideo.
As a result, the industry is already producing some tech unicorns like MercadoLibre, Globant, Despegar and OLX. US-based funds are also showing interest in Latin America startups. In the past year, Google’s Brazilian campus, Google São Paulo, announced its first batch of resident startups.Even countries like Brazil whose innovative spirit may be temporarily discouraged due to political and economic crises still have government initiatives that support the development of their startup ecosystems as they realize that looking to the future, it’s a must. Some great examples are the entrepreneurship laws that are appearing in countries like Argentina, Chile, Mexico, Peru and others.
Outsourcing in Latin America is on the rise
Many of these South American tech entrepreneurs aim to build software shops to service the US market, across a variety of technologies.
During Nexus 2017, Everest Group presented some of the most up-to-date numbers on outsourcing in Latin America. Here is a quick recap:
Among the key drivers for Latam growth, according to Everest Group, are the abundance of talent to support digital capabilities and attractive domestic markets for growth; two things that our US clients also find quite appealing when asking us to build their nearshore teams.
An untapped opportunity for Silicon Valley startups, still
For the past 10 years, we have built digital solutions (either web or mobile apps) from our offices in South America. Today, 90% of our clients are from the US. We typically have worked with corporations and mature consumer product companies, but over the past couple of years we have seen an increased demand from start-ups at the seed and VC stages, from all over the states. Fierce competition for good local talent and increasing costs are their main drivers to look after outsourcing solutions.
But, building and launching a successful tech product is an art. Therefore, it requires a mix of skills. Lean development, scrum practices, user experience and product management are some of them. Fortunately, our clients have realized they can outsource all of them!
At UruIT we offer fully functional scrum teams, including UX and separate UI roles, Proxy Product Owner, and Scrum Masters, and of course, a senior team of engineers that work as a companion to the startup’s CTO and Product Owners. We become a very agile technology arm. Therefore, we’re capable of implementing a continuous delivery model with iterative releases, crafting solutions with the user in mind.
Latin America advantages
South America offers a cost-effective alternative for these startups. That’s because they all deal with aggressive go to market strategies and are desperate to gather early feedback from clients.
Clearly, our convenient timezone is ideal for agile development. Whether you are on the east or west coast, you can still grab a coffee and attend daily meetings, planning or review sessions. All of that using your preferred videoconferencing tool during normal working hours. And, if a course change is needed you can do it almost in real time. There’s no need to wait for the next day to implement it.
But more important, we feel, is the culture. At UruIT, we ignite a startup culture within our teams in Colombia and Uruguay, who care about the product just much as any member of the client’s team. It means they won’t think twice to suggest a change if things aren’t going well.
The potential of outsourcing in Latin America
Personally, my favorite Nexus 2017 panel was about Silicon Valley success stories. Many of which were stories of bonding between the local and nearshore teams. Latin Americans are very friendly and share the same work values as their counterparts in the US. We consume the same media, from TV shows to music, and are eager to create great things as well! Therefore, bonding is easier and the productivity can consequently improve. Even more so with the small yet powerful act of having face-to-face meetings between the nearshore and the local teams.
We heard it many times at Nexus conference: South America has a strong value proposition for US product companies. As digital demands grows, so too will the industry grow here. But, it could grow even faster! That’s if we could all work on raising the awareness and perception of the opportunities. They are just waiting to be tapped into on a grander scale.
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